Introduction
Bahut saare brand owners sirf "Product Price" ko hi apni cost samajh lete hain, lekin asliyat thodi alag hoti hai. Jab tak aapka stock aapke warehouse ya dukan tak nahi pahunch jata, us par kai hidden kharche lagte hain. In sab ko milakar banti hai Landed Cost. Agar aapne ise galat calculate kiya, toh aapka profit margin paper par toh accha dikhega, lekin bank account mein nahi.
Breaking Down the Components:
- Product Price: Wo rate jo aap Blanqfactory ya apne manufacturer ko per piece dete hain (e.g., ₹450 for a 240 GSM Hoodie).
- Shipping & Freight: Factory se aapke warehouse tak ka transport kharcha.
- Taxes (GST): India mein apparel par lagne wala GST (standard 5% ya 12% category ke hisab se).
- Packaging & Labelling: Tags, polybags, aur outer boxes ka kharcha jo manufacturing price mein shamil nahi tha.
- Handling Charges: Loading, unloading, aur agar koi warehouse storage fee hai.
Example Calculation:
Maaniye aapne 100 t-shirts order kiye:
- Product Price: ₹30,000 (₹300/piece)
- Shipping: ₹2,000
- GST (5%): ₹1,500
- Packaging: ₹500
- Total Batch Cost: ₹34,000
- Landed Cost Per Piece: ₹340
Ab aapko pata hai ki aapka asli kharcha ₹300 nahi, balki ₹340 hai. Iske upar hi aapko apna marketing budget aur profit margin add karna chahiye.
Conclusion
Landed cost ki samajh aapko sahi "Selling Price" set karne mein madad karti hai. Blanqfactory mein hum transparency par yakeen rakhte hain, taaki aapko apne batch ki har ek rupaye ki cost ka pata ho.
