The 240 GSM Benchmark.
Why your streetwear collection demands the weight of 240 GSM.
Weight vs. Perception
| GSM | Feel | Market Position |
|---|---|---|
| 180 | Standard / Thin | Mass Market |
| 240 | Structured / Premium | High-End Streetwear |
Your Brand Launch Roadmap
From concept to retail success, follow the BlanqFactory path:
1. Fabric Selection ➔ 2. Sample Test ➔ 3. Bulk Procure ➔ 4. Scale
Expert Insight
A true oversized tee relies on drape. If the fabric is too light, the silhouette falls flat. At 240 GSM, the cotton fibers have the density to hold a boxy shape, giving your brand that 'expensive' feel that customers associate with luxury streetwear.
